Jeep officially launched the Wrangler Rubicon for the first time in Thailand.

Jeep Thailand under Belfort Automobile (Thailand) Co., Ltd., the official importer and distributor of Jeep vehicles in Thailand, has officially launched the Jeep Wrangler Rubicon, an iconic vehicle and is the king of off-road for the first time in Thailand at the 43rd Bangkok International Motor Show during 23 March-3 April 2022 at IMPACT Challenger Hall 1-3, Exhibition and Convention Center, IMPACT Muang Thong Thani.

Christophe Musy, Senior Vice President, ASEAN and a member of Stellantis, said, “Jeep is a brand with a long history. It combines freedom, adventure, self-identity, and passion that fit together perfectly. These properties have been applied to innovations for all of our vehicles. In addition, Thailand is rich in beautiful places that perfectly match the essence of the Jeep. I am delighted to see the Jeep brand fully return to Thailand. I am ready to fully support Belfort Automobile for the success not only in Thailand, but also at the regional level in the future.”

Soonthornphan Dechathet, Chief Executive Officer of Belfort Automobile (Thailand), said, “I am proud to be a part of bringing the Jeep brand back to the official market in Thailand. Jeep is not just a car brand, but a lifestyle of living. We are ready to provide a special experience for customers and those who love Jeeps in Thailand. We would like to invite everyone to come and experience the Jeep Wrangler Rubicon, or the King Off-Road, at our booth.”

Jeep Wrangler Rubicon, ‘The Legend Is Back’.

Jeep is a legendary vehicle that has been with people for more than 80 years, especially the Wrangler, which was created as a military vehicle during World War I. It was first sold to the public, and it quickly became a favorite of Americans and people all over the world. With its distinct personality, it can be used for more than just wading on the off-road path, but it also represents a symbol of fun, freedom, adventure, and enthusiasm for this type of vehicle. As can be seen, Jeeps appear in a variety of situations in Hollywood blockbusters.

Jeep Thailand is marketed with the Wrangler Rubicon. The word Rubicon indicates that it is the highest model in the Wrangler lineup, taking its name from the brutal off-road route in California that is tens of kilometers long. The only high-performance off-road vehicle that can go all the way through is the Jeep Wrangler or known as the King of Off-Road.

The Jeep Wrangler Rubicon comes with 2 body types, 2 and 4 doors, to suit the owner’s style. Its body is bold and has a distinctive appearance. The ‘RUBICON’ decals on the hood, as well as the Mud-Terrain tires, show that it was made for wading through mud. The Jeep Wrangler differs from other off-road vehicles in that many parts, such as roofs and doors, can be disassembled and reassembled. The front windshield can be folded down like a true Jeep, leaving the vehicle almost ‘naked,’ as off-roaders are familiar with. It also improves efficiency and the pleasure of off-road driving.

The engine is powered by a 2.0-liter turbocharged gasoline engine generating 270 horsepower at 5,250 rev/min, torque 400 Nm at 3,000 rev/min, which delivers power to all 4 wheels via an 8-speed automatic transmission. For extreme off-road driving, the cabin is full of modern technology and facilities making it comfortable with a bucket seat covered with premium leather. An analogue gauge with a versatile digital display can show a variety of information at once such as engine status including the slope angle for the driver. A versatile 8.4 inch touch screen in the center of the dashboard makes it possible to control the infotainment system with your fingertips. It is easy to enjoy the music to the fullest through the 9 Alpine speakers.

Belfort Automobile (Thailand) has now opened the reservations for the Wrangler Rubicon with a starting price of 5.19 million baht. This includes:

  • Package ‘Jeep Service Care’ that covers maintenance for 3 years or 55,000 km.
  • ‘Jeep Manufacturer Warranty’ 3 years or 100,000 kilometers of factory car quality warranty.
  • ‘Jeep Activated Roadside Assistance’ 24-hour emergency assistance service for 3 years

The cars reserved at this event will be delivered at the beginning of the third quarter. Those customers who have made a reservation will be receiving a discount on the purchase of a ‘Jeep Accessory Package’ worth more than 50,000 baht to commemorate the return of Jeep to Thailand. Jeep owners who show up will be given a voucher for a free 39-item inspection.

Jeep Thailand will open the first showroom with a standard service center on Sukhumvit road within this year. Those who are interested can come and experience the Jeep Wrangler Rubicon at the 43rd Bangkok International Motor Show (Booth A5) during March 23rd – April 3rd, 2022 at IMPACT Exhibition and Convention Center, Muang Thong Thani.

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